In 1987, David Upton recognized the increasing demand for equipment and crane rental in and around Birmingham, Alabama. David decided to purchase a small fleet of used equipment and started Reliable Rentals. Joined a few years later by his brother, Steve Upton, the two successfully managed and grew Reliable Rentals into a leading regional equipment and crane rental company. In 1998, the equipment rental portion of the business was sold, and crane rental became the sole focus of the business under a new name – CraneWorks. As CraneWorks continued to grow, the RentalWorks division was created to provide customers with reliable general equipment rental once again.
Over the last 35 years, CraneWorks has built a team to provide excellent and safe operated crane and equipment rental services across the southeast. The Birmingham branch has expanded and now includes offices in Mobile, AL, Nashville, TN and Decatur, AL. CraneWorks is recognized as one of the top 50 crane companies on the American Crane and Transport ACT100 Index of North America.