About Us

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The history of James River Equipment dates back to 1926 when Rudolph Romer, great grandfather of Mark Romer, our current president, opened a John Deere dealership in Holly, Colorado. Rudolph's dealership was able to prosper despite the depression primarily due to its commitment to the customers. The foundation for offering quality products and supporting them with exceptional customer service was established and expanded eastward in 1977 when the Romer family purchased a dealership in Virginia, begetting James River Equipment.
Under the leadership of Mark Romer and more than 40 operational partners, James River Equipment is now 44 locations strong. Our company has expanded each year to support the equipment needs of our customers across Virginia, North Carolina, South Carolina and West Virginia. James River believes that partnership is the key to offering superior products and services to the regions that we operate within. This core culture has allowed James River Equipment to continue to flourish and has driven our success over the last four decades.
The combination of our experience, culture, and focus on customer service has resulted in James River Equipment becoming one of the most distinguished and widely respected John Deere dealers in the country.


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