Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Graphic Production Artist in Richmond, Virginia. The Graphic Production Artist is responsible for producing high-impact visual assets across a digital-first marketing ecosystem. The individual in this role helps translate strategy into design, bringing ideas to life through smart, scalable, and visually compelling creative that performs in today’s digital-first marketing world.
Essential Duties/Responsibilities:
Creative Production and Execution
- Design and produce digital-first creative assets across web, social, email, paid media, landing pages, internal platforms, and emerging digital channels.
- Adapt creative concepts into multiple formats and specifications (static, animated, responsive, interactive) while maintaining brand integrity and visual consistency.
- Execute rapid-turn, high-volume production while maintaining a high standard of design quality and attention to detail.
- Develop creative that is performance-driven, not just visually appealing—designed to support engagement, conversion, and brand growth
Brand Evolution and Visual Storytelling
- Translate Carter Machinery’s established brand into fresh, compelling visual executions that resonate with modern audiences while honoring brand heritage.
- Support brand evolution by introducing contemporary design approaches, digital trends, and innovative visual storytelling techniques.
- Ensure all creative adheres to Cat and Carter brand standards, trademarks, and visual identity guidelines.
Collaboration and Workflow Integration
- Partner closely with Project Managers, Content Strategists, and Digital Teams to deliver creative assets aligned with campaign strategy and business goals.
- Understand how creative functions within funnels, campaigns, and customer journeys.
- Work within established creative workflows and project management systems to meet deadlines and manage multiple concurrent projects.
- Provide design support across business units including machine sales, parts, service, rental, and corporate initiatives.
Production and Asset Management
- Prepare files for digital deployment and print production, ensuring accuracy in sizing, resolution, file formats, and specifications.
- Maintain organized file structures, version control, and creative documentation.
- Track production time and workload to support continuous improvement and resource planning.
Continuous Improvement and Innovation
- Stay current on digital design trends, tools, AI-assisted creative workflows, and emerging formats (e.g., motion graphics, short-form video, interactive content).
- Proactively suggest new creative approaches, templates, and efficiencies to scale design output without sacrificing quality.
- Work in coordination with team to achieve Continuous Improvement goals and objectives.
- Perform other related duties as assigned.
Required Skills/Abilities:
- Strong production mindset.
- Must be able to balance speed, accuracy, and creativity in a fast-paced, deadline-driven environment.
- Strong proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign; After Effects and Premiere Pro preferred).
- Experience designing for digital channels including social media, paid ads, email, websites, and responsive formats.
- Strong understanding of typography, layout, color theory, and visual hierarchy.
- Must have ability to interpret creative briefs and translate strategy into production-ready design assets.
- Excellent time management, organizational, and multitasking skills.
- Must be able to manage multiple projects simultaneously in a fast-paced marketing environment.
- Must be flexible to adjust priorities based on business needs and campaign timelines.
- Strong communication skills and ability to collaborate with cross-functional teams.
- High attention to detail and quality control in production deliverables.
- Comfortable adapting to evolving technology, tools, and workflows (including AI-assisted design tools).
- Promote a positive customer experience.
- Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way.
Education and Experience:
- Minimum five years of professional graphic design or production design experience.
- Bachelor’s degree in Graphic Design, Visual Communication, or related field preferred (or equivalent professional experience).
- Experience in B2B, industrial, manufacturing, or technical industries is a plus, but not required.
- Experience with motion graphics, basic video editing, or animation for digital platforms, a plus.
- Familiarity with marketing automation platforms and digital asset management systems, desirable.
- Experience working within a brand governance framework and large corporate brand guidelines, desirable.
- Portfolio demonstrating digital-first design, campaign execution, and production versatility, a plus.
Competitive Compensation and Benefits:
- Health, dental and vision insurance.
- Paid time off.
- 401(k), $0.75 to $1.25 match up to 6%.
- Life and disability insurance.
- In-house training instructors/programs.
- Tuition reimbursement.
- Employee referral bonus program.
- Discounts: cellular phone service, computers, tooling, cars and trucks.
Physical requirements must be met for the Graphic Production Artist job, including regularly being required to sit and talk or hear. The employee is frequently required to stand, walk, use hands to finger, handle, or feel and reach with hands and arms. Employee may occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus. This job description is not intended to be all-inclusive. Additional duties may be assigned.
Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.
Carter Machinery is a drug-free workplace.
