Join the Carolina Cat Team
As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.
Since 1926, we’ve supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last.
We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential.
Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.
Summary
The Retail Sales Associate is responsible for supporting all retail sales, merchandising, customer engagement, and administrative activities within a retail store location or assigned branch territory. The Retail Sales Associate leads by example on the retail floor by demonstrating strong Customer Service, Product Knowledge, Sales Engagement, and Professionalism. These duties include, but are not limited to, assisting customers with product selection, maintaining accurate pricing and merchandising displays, supporting point-of-sale transactions, managing inventory levels, and ensuring the retail space is clean, organized, and customer-ready.
The role includes providing support and collaboration with fellow Sales Representatives, Branch personnel, and rental representatives while continuing to strengthen relationships between the Retail team, Outside Sales teams, Rental, Parts and Service departments, and other business disciplines within the dealership. Retail Sales Associate plays a key role in delivering consistent retail experience, driving customer loyalty, identifying sales opportunities, and supporting the overall growth of Carolina Cat’s retail business.
Essential Functions
- Deliver exceptional customer experience for all retail customers
- Grow retail market share and new customer acquisition
- Maintain retail yard and inventory readiness
- Drive attachment and value-add solution sales
- Support financing adoption and customer solution selling
- Maintain accurate documentation and sales funnel management
- Serve as the primary point of contact for walk-in and inbound retail customers
- Provide professional consultation to understand customer job applications and equipment needs
- Recommend equipment, attachments, service solutions, and support products
- Deliver timely and accurate pricing, quotes, and financing options
- Provide equipment demonstrations when required
- Ensure customers receive consistent follow-up throughout the buying process
- Other duties as assigned.
Sales Development & Lead Management
- Generate new business through cold calling, prospecting, and local market engagement
- Manage inbound and outbound leads through CRM and dealership sales systems
- Maintain consistent follow-up cadence through the sales funnel
- Document customer interactions, quotes, and opportunity status
- Support promotional campaigns and retail sales initiatives
- Collaborate with Outside Sales Representatives for account development and customer transitions
Inventory & Yard Management
- Maintain retail yard organization, cleanliness, and product presentation standards
- Monitor inventory levels and communicate stocking needs
- Support equipment receiving, staging, and preparation for customer delivery
- Ensure pricing accuracy and retail merchandising consistency
- Coordinate with operations to maintain equipment availability and readiness
Cross-Functional Collaboration
- Work closely with Branch Operations, Rental, Parts, Service, and Machine Sales teams
- Support customer onboarding and ownership experience
- Assist in local marketing events, open houses, and customer engagement activities
- Support dealership retail strategy and store consistency initiatives
Supervisory Responsibilities
This job has no supervisory responsibilities.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.
Education and/or Experience
- High school diploma or equivalent required
- Equipment industry, retail sales, or construction industry experience preferred
- Prior customer-facing or sales experience preferred
- Valid driver’s license required
Required Competencies
- Customer Focus: Demonstrates strong commitment to customer satisfaction and relationship development.
- Sales & Business Development: Ability to identify opportunities, recommend solutions, and close sales.
- Communication Skills: Effectively communicates technical product knowledge and financial solutions.
- Organization & Time Management: Manages multiple customer opportunities and responsibilities efficiently.
- Product & Industry Knowledge: Develops working knowledge of compact equipment, attachments, and job applications.
- Initiative & Self-Motivation: Proactively pursues new business and sales growth opportunities
Workplace Requirements
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands
While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment
While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.
We are an Equal Opportunity Employer
We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We’re committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.
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